Alex Gooch is a multiple-award winning artisan baker based in the picturesque town of Hay on Wye, with a small bakery shop Pontcanna, Cardiff. It's beloved by high-end restaurants and hungry families alike. They boast the tastiest sourdough loaves, soft focaccias and rich, buttery croissants.
Alex’s secret? The best organic ingredients, a long fermentation process and his special wild sourdough starter. We think the taste and texture of Alex Gooch’s bread and pastries is unsurpassed, and we’re sure once you try them, you’ll agree.